Sell tickets online and in person

with Ludus Ticketing

Yes, it's possible to love your ticketing system

Let’s supercharge the way you sell tickets ⚡️

Some of the many reasons why people love Ticketing in Ludus

Customization

About Pages

Add details to your event for patrons to learn more before buying tickets.
Fan Favorite

Access Control & Limits

Easily control ticket access with our Access Codes feature, which lets you passcode-protect your event. You can also set limits on how many tickets patrons can purchase and restrict capacity as needed.
Revenue Driver

Add-Ons

Sell additional items, such as T-shirts, candy grams, flowers, VIP wristbands, and more, along with your tickets.
Fan Favorite

Arrival Times

Control the flow of patrons and reduce lobby crowding with our smart Arrival Times tool. Patrons select their Arrival Time when buying tickets and that time is printed on their tickets.
Ease-of-Use

Automation Triggers

Save time and automate event sales to turn on and off at specific times. Set pricing triggers to automatically turn exact ticket prices on/off based on date or linked price changes.
Customization

Branded Ticketing Site

Choose a unique domain, select custom colors to match your organization, upload your logo, and build a landing page with graphics & videos with our drag-and-drop editor.
Customization

Coming Soon Mode

List your events publicly but keep sales turned off using "Coming Soon" mode. Give early access to Pass Holders and use Triggers to turn sales on at a specific time automatically.
Customization

Copy Events

Have similar events and setups over and over? Use the Copy function to quickly duplicate your events to keep the same settings event-to-event.
Customization

Cover Graphics

Add some flair to your events with cover graphics that will be displayed on your public Ludus page and on Apple Wallet tickets.
Revenue Driver

Custom Fees

Increase revenue and support your operations by collecting custom fees, like venue or maintenance fees.
Customization

Custom Forms

Using our drag-and-drop Forms feature, you can gather all the information you need from your patrons before placing an order. All submissions are viewable in one report.
Revenue Driver

Discounts & Promos

Early bird discounts, % off promo codes, flat amount discounts, bulk discounts, BOGO — you name it — Ludus's powerful discount feature can make your promotions easy.
Fan Favorite

Embeddable or Shareable

With our Embed Widget, patrons can buy tickets directly on your website without being redirected to Ludus. You can also share a direct custom link to your Ludus ticketing site.
Customization

Event Categories

Categorize your events so patrons can easily find events related to their interests (i.e. Musicals, Dance, Orchestra).
Ease-of-Use

Exchanges & Refunds

Exchanging and refunding tickets is a breeze. Exchanges work in real-time, automatically updating your charts and reports, and sending an email to your patron with a link to their new tickets.
Ease-of-Use

Fast checkout process

Selling tickets in person needs to be fast, moving your lines along. We built our in-person selling tools based on real-world experience running sales at our own box office.
Revenue Driver

Flex & Season Passes

Treat your members like VIPs by offering them exclusive access to season-long benefits. They can enjoy the convenience of using a special code throughout the season (flex pass) or pre-select their tickets for the entire lineup.
Ease-of-Use

General Admission

As an alternative to reserved seating, you can also do general admission seating in Ludus. Simply set the number of tickets you can sell, and we’ll keep track of capacity.
Revenue Driver

Gift Cards

Collect more money upfront by offering Gift Cards to your events. Gift Cards can be redeemed online or in person at your box office.
Ease-of-Use

Hybrid Seating

Offer a mix of reserved seating and general admission via the “Hybrid” option. Set up ticket prices at various levels to charge differently based on seating type.
Revenue Driver

Integrated Donations

Allow patrons to donate at checkout when buying tickets or at any time via the "Donate" tab on your Ludus page. Set up donation categories so patrons can choose where their donation is going.
Revenue Driver

Invoicing

Build ticket orders and send invoices to recipients to pay later, either online or in-person. Track status, generate printable PDFs, and more.
Fan Favorite

Ludus Protect

Allow your patrons to pay extra to protect their purchase and receive 100% of their money back if they're unable to make it due to a number of reasons. Your group keeps 100%.
Fan Favorite

Meal Options

Dinner events are a breeze, with Ludus allowing patrons to select their meal options (paying extra for the pricier options) and provide information such as dietary restrictions or allergies.
Fan Favorite

Member-Only Perks

Automatically unlock ticket prices, apply discounts, give early ticket buying access, and remove service fees for your members via the Perks feature.
Ease-of-Use

Mobile-Optimized

Most ticket sales occur on mobile devices, so we optimized the patron buying pages to work on all screen sizes, creating a seamless experience whether they’re using a desktop or a mobile device.
Customization

Multiple user logins

Don't share user logins with your team — each person can have their own login with different privilege levels (full, seller, or viewer). Keep track of user activity and reconcile in-person sales by user.
Ease-of-Use

Password-Less Buying

Patrons forget passwords — all the time. Make life easier with Ludus's password-less buying experience, allowing patrons to buy without creating an account.
Fan Favorite

Patron-to-Patron Ticket Transfers

Enable patrons to transfer their tickets to other patrons, making it easy to send tickets to others in their party.
Ease-of-Use

Payment Solutions

Process card, cash, and check sales in person. Via the Ludus Terminal, easily swipe/tap/insert cards or accept Apple Pay or Google Pay. We also support USB card swipers.
Customization

Policies

Have patrons confirm policies and agreements before they purchase their tickets. Policies will also stay posted on your ticketing page to be accessible at all times.
Ease-of-Use

Pre-Event and After-Event Emails

Design and automatically send professional email blasts to ticket holders before and after your event using our Marketing tools.
Customization

Print-at-Home, SMS, and Apple Wallet

Patrons are offered multiple ticket retrieval options upon checkout, including print-at-home, SMS, digital email, and "Add to Apple Wallet".
Fan Favorite

Printables

Have poor internet at the box office? Don't have a way to print on-demand after a sale? No worries! Ludus built Printables to help groups and organizations with limited technology.
Ease-of-Use

Printer-less solutions

Quickly send patrons their tickets via SMS by simply entering their phone number and clicking send. They will immediately receive a text with their tickets, which they can show on their mobile device or add to their Apple Wallet.
Ease-of-Use

Releases & Donated Tickets

"I have an extra ticket you can sell to someone else" is a common situation. Easily release the ticket back into the system while even marking the ticket as a donation if desired.
Ease-of-Use

Reserved Seating

Use our drag-and-drop seating chart maker to create as many venue layouts as needed, including standard sections, rows, or tables. Short on time? Our team will build your chart for free.
Fan Favorite

Seat Holds & Reservations

Need to hold/reserve seats from public sale? Using the Reservations tool, simply block off seats from public sale and add names to your reservations for future sales (if applicable).
Ease-of-Use

Social Distance Seating

Set your social distancing parameters, and our automated tool, Seat Buffering, will automatically mark seats off around groups in real-time as patrons select their seats.
Revenue Driver

Ticket Ads

Use our Ad Manager to upload, crop, and place ads on your tickets to generate additional revenue at no additional cost to your group.
Fan Favorite

Ticket printing

While the “trends” show everything is going digital, we get that many people still prefer a hard copy ticket in their hands. Easily print tickets on standard 8.5 x 11 sheets of paper or use a thermal printer like Boca or other thermal printers.
Ease-of-Use

Ticket verification & scanning

Using the free Ludus Access Control app for iOS and Android, scan QR codes on tickets, whether they’re printed or digital, using your device’s camera. Or manually check patrons in via check-in lists.
Fan Favorite

Tickets in the Mail by Ludus

Want to offer thermal tickets but want to avoid handling the printing and mailing? Give your patrons the option to pay an extra $3.50, and Ludus will print + mail thermal tickets to your patrons.
Revenue Driver

Tiered Seating

Boost your revenue by charging more for preferred seats within your seating layout.
Fan Favorite

Upgrade & Downgrade

When tickets need to be upgraded or downgraded, simply make the change, and we'll automatically collect or refund the price difference.
Ease-of-Use

Web-based selling tools

Forget worrying about whether your computer is compatible for selling tickets. With Ludus, there are no software downloads required to sell tickets; everything is web-based and accessible via any modern browser.
Ease-of-Use

Will Call

Providing a Will Call option to your patrons doesn't mean more work for your box office. Select all and print. Tickets for Will Call are printed by order, ready to hand out at your event.
Ease-of-Use

Releases & Donated Tickets

"I have an extra ticket you can sell to someone else" is a common situation. Easily release the ticket back into the system while even marking the ticket as a donation if desired.
Ease-of-Use

Exchanges & Refunds

Exchanging and refunding tickets is a breeze. Exchanges work in real-time, automatically updating your charts and reports, and sending an email to your patron with a link to their new tickets.
Ease-of-Use

Fast checkout process

Selling tickets in person needs to be fast, moving your lines along. We built our in-person selling tools based on real-world experience running sales at our own box office.
Ease-of-Use

Will Call

Providing a Will Call option to your patrons doesn't mean more work for your box office. Select all and print. Tickets for Will Call are printed by order, ready to hand out at your event.
Ease-of-Use

Payment Solutions

Process card, cash, and check sales in person. Via the Ludus Terminal, easily swipe/tap/insert cards or accept Apple Pay or Google Pay. We also support USB card swipers.
Ease-of-Use

Ticket verification & scanning

Using the free Ludus Access Control app for iOS and Android, scan QR codes on tickets, whether they’re printed or digital, using your device’s camera. Or manually check patrons in via check-in lists.
Ease-of-Use

Printer-less solutions

Quickly send patrons their tickets via SMS by simply entering their phone number and clicking send. They will immediately receive a text with their tickets, which they can show on their mobile device or add to their Apple Wallet.
Ease-of-Use

Web-based selling tools

Forget worrying about whether your computer is compatible for selling tickets. With Ludus, there are no software downloads required to sell tickets; everything is web-based and accessible via any modern browser.
Ease-of-Use

Pre-Event and After-Event Emails

Design and automatically send professional email blasts to ticket holders before and after your event using our Marketing tools.
Ease-of-Use

Hybrid Seating

Offer a mix of reserved seating and general admission via the “Hybrid” option. Set up ticket prices at various levels to charge differently based on seating type.
Ease-of-Use

General Admission

As an alternative to reserved seating, you can also do general admission seating in Ludus. Simply set the number of tickets you can sell, and we’ll keep track of capacity.
Ease-of-Use

Reserved Seating

Use our drag-and-drop seating chart maker to create as many venue layouts as needed, including standard sections, rows, or tables. Short on time? Our team will build your chart for free.
Ease-of-Use

Social Distance Seating

Set your social distancing parameters, and our automated tool, Seat Buffering, will automatically mark seats off around groups in real-time as patrons select their seats.
Ease-of-Use

Automation Triggers

Save time and automate event sales to turn on and off at specific times. Set pricing triggers to automatically turn exact ticket prices on/off based on date or linked price changes.
Ease-of-Use

Mobile-Optimized

Most ticket sales occur on mobile devices, so we optimized the patron buying pages to work on all screen sizes, creating a seamless experience whether they’re using a desktop or a mobile device.
Ease-of-Use

Password-Less Buying

Patrons forget passwords — all the time. Make life easier with Ludus's password-less buying experience, allowing patrons to buy without creating an account.
Fan Favorite

Ludus Protect

Allow your patrons to pay extra to protect their purchase and receive 100% of their money back if they're unable to make it due to a number of reasons. Your group keeps 100%.
Fan Favorite

Printables

Have poor internet at the box office? Don't have a way to print on-demand after a sale? No worries! Ludus built Printables to help groups and organizations with limited technology.
Fan Favorite

Upgrade & Downgrade

When tickets need to be upgraded or downgraded, simply make the change, and we'll automatically collect or refund the price difference.
Fan Favorite

Seat Holds & Reservations

Need to hold/reserve seats from public sale? Using the Reservations tool, simply block off seats from public sale and add names to your reservations for future sales (if applicable).
Fan Favorite

Ticket printing

While the “trends” show everything is going digital, we get that many people still prefer a hard copy ticket in their hands. Easily print tickets on standard 8.5 x 11 sheets of paper or use a thermal printer like Boca or other thermal printers.
Fan Favorite

Tickets in the Mail by Ludus

Want to offer thermal tickets but want to avoid handling the printing and mailing? Give your patrons the option to pay an extra $3.50, and Ludus will print + mail thermal tickets to your patrons.
Fan Favorite

Patron-to-Patron Ticket Transfers

Enable patrons to transfer their tickets to other patrons, making it easy to send tickets to others in their party.
Fan Favorite

Arrival Times

Control the flow of patrons and reduce lobby crowding with our smart Arrival Times tool. Patrons select their Arrival Time when buying tickets and that time is printed on their tickets.
Fan Favorite

Meal Options

Dinner events are a breeze, with Ludus allowing patrons to select their meal options (paying extra for the pricier options) and provide information such as dietary restrictions or allergies.
Fan Favorite

Member-Only Perks

Automatically unlock ticket prices, apply discounts, give early ticket buying access, and remove service fees for your members via the Perks feature.
Fan Favorite

Access Control & Limits

Easily control ticket access with our Access Codes feature, which lets you passcode-protect your event. You can also set limits on how many tickets patrons can purchase and restrict capacity as needed.
Fan Favorite

Embeddable or Shareable

With our Embed Widget, patrons can buy tickets directly on your website without being redirected to Ludus. You can also share a direct custom link to your Ludus ticketing site.
Revenue Driver

Invoicing

Build ticket orders and send invoices to recipients to pay later, either online or in-person. Track status, generate printable PDFs, and more.
Revenue Driver

Ticket Ads

Use our Ad Manager to upload, crop, and place ads on your tickets to generate additional revenue at no additional cost to your group.
Revenue Driver

Tiered Seating

Boost your revenue by charging more for preferred seats within your seating layout.
Revenue Driver

Gift Cards

Collect more money upfront by offering Gift Cards to your events. Gift Cards can be redeemed online or in person at your box office.
Revenue Driver

Discounts & Promos

Early bird discounts, % off promo codes, flat amount discounts, bulk discounts, BOGO — you name it — Ludus's powerful discount feature can make your promotions easy.
Revenue Driver

Add-Ons

Sell additional items, such as T-shirts, candy grams, flowers, VIP wristbands, and more, along with your tickets.
Revenue Driver

Custom Fees

Increase revenue and support your operations by collecting custom fees, like venue or maintenance fees.
Revenue Driver

Flex & Season Passes

Treat your members like VIPs by offering them exclusive access to season-long benefits. They can enjoy the convenience of using a special code throughout the season (flex pass) or pre-select their tickets for the entire lineup.
Revenue Driver

Integrated Donations

Allow patrons to donate at checkout when buying tickets or at any time via the "Donate" tab on your Ludus page. Set up donation categories so patrons can choose where their donation is going.
Customization

About Pages

Add details to your event for patrons to learn more before buying tickets.
Customization

Cover Graphics

Add some flair to your events with cover graphics that will be displayed on your public Ludus page and on Apple Wallet tickets.
Customization

Copy Events

Have similar events and setups over and over? Use the Copy function to quickly duplicate your events to keep the same settings event-to-event.
Customization

Multiple user logins

Don't share user logins with your team — each person can have their own login with different privilege levels (full, seller, or viewer). Keep track of user activity and reconcile in-person sales by user.
Customization

Event Categories

Categorize your events so patrons can easily find events related to their interests (i.e. Musicals, Dance, Orchestra).
Customization

Coming Soon Mode

List your events publicly but keep sales turned off using "Coming Soon" mode. Give early access to Pass Holders and use Triggers to turn sales on at a specific time automatically.
Customization

Print-at-Home, SMS, and Apple Wallet

Patrons are offered multiple ticket retrieval options upon checkout, including print-at-home, SMS, digital email, and "Add to Apple Wallet".
Customization

Policies

Have patrons confirm policies and agreements before they purchase their tickets. Policies will also stay posted on your ticketing page to be accessible at all times.
Customization

Custom Forms

Using our drag-and-drop Forms feature, you can gather all the information you need from your patrons before placing an order. All submissions are viewable in one report.
Customization

Branded Ticketing Site

Choose a unique domain, select custom colors to match your organization, upload your logo, and build a landing page with graphics & videos with our drag-and-drop editor.
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Interested in learning more?
Search our FAQ

Let’s get your questions answered 🫡

What if a patron loses their ticket?

To retrieve a lost ticket, simply search the patron's name within your Ludus admin panel. Patrons can also log in via the “My Account” tab to see all of their order history. If your patron contacts Ludus support directly, we'll be glad to help them as well!

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Is there a setup fee?

Nope! There are no setup fees, contracts, or commitments.

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How much does ticketing cost?

Our ticket fee is 5% + $0.75/ticket passed onto your patrons when they pay using a card. For example, on a $10 ticket, the fee is $1.25 — your patron pays $11.25, we take the $1.25 to cover card processing, and you receive the full $10. There are no fees on cash, comp, or $0 tickets and no setup costs, annual fees, or hidden charges. So, Ludus is 100% free to your organization/group. (You can also choose to absorb the fee instead.)

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How long does it take to set up?

Not long at all! All you have to do is click the Get Started Free button, and it'll walk you through setting things up. You won't have to wait for us to do anything, but our support team is always here to help if you need it. We’re happy to build your seating chart (**free of charge**) and help with transferring from an existing ticketing platform.

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Do I have to have a website to use Ludus?

Nope! Each program gets its own unique URL to share as needed. An example is something like: [yourorg.Ludus.com]. You can also choose to embed Ludus into your own website using our Embed Widget.

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How many admin users can I have? Are there different privilege levels?

As many as you need! There are three different privilege levels: full admin (full privileges to all features & options), seller (can only sell tickets), and viewer (can only view ticket sales and info).

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How do I receive my ticket proceeds?

There are two ways to receive your proceeds: via paper checks (sent at the end of your event) or direct deposits (sent daily, weekly, or monthly). There are no holds or delays receiving your funds.

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Does my box office have to have internet access?

Though Ludus is a cloud-based ticketing program and needs a web browser to access, there are ways to operate your box office offline by utilizing printed patron sheets, blank tickets, and a printed version of your seating chart.

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Do I need a ticket printer?

No ticket printer required! If you do want to print tickets, a normal printer with 8.5” x 11” sheets of paper will do. We’re also able to integrate with thermal printers such as Boca and STIMARE. You can also choose to go entirely paperless by utilizing our digital tickets and sending tickets straight to patrons’ phones via text.

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Can Ludus handle a large influx of patrons?

Yes, we have measures in place to help with large influxes of patrons, including live seating charts (if you’re doing reserved seating) and a flexible web server that allows us to upgrade processing power with the click of a button if needed.

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Can I export patron data at any time?

Absolutely — all data in Ludus is exportable via our reporting tools, so you own 100% of your data.

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Can I import existing patron data?

Yes! You can use our import tool to upload a spreadsheet of your patron data and import directly into your Ludus account.

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Are there account minimums or maximums?

Nope!

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Am I able to open ticket sales at a specific time?

Absolutely! You have the ability to turn public sales on / off whenever you’re ready to open / close sales using Triggers. This can be done for an entire event, individual event times, or specific ticket prices.

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Don't just take our word for it

There's a reason 2,000+ organizations throughout the U.S. — including K-12, colleges, community/regional theaters, and performing arts centers — trust Ludus.
Kristin M.
Kalamazoo, MI
MCC Overbrook Theater

“I am so blown away at the customer service. That kind of support in addition to a free program is hard to come by! This has made a world of difference in making my life easier as the box office manager. So glad to have found you!”

Megan S.
Director
Capterra Review

“AMAZING! The people who helped with all my questions were fabulous, it was SUPER easy to use and set up and sell tickets online. If it wasn't for Ludus, we wouldn't have had a drama season in the spring of '21 because we weren't allowed to sell tickets in person at our school. I would use them again in a heartbeat!”

Chris C.
Auditorium Manager
Capterra Review

“One of the main reasons we went with Ludus was customer support. I checked into the company and their reputation before we went with their package and I could not be happier. The Ludus support team is quick to answer questions and solve problems.”

Amy J.
Teacher/Director
Capterra Review

“Exceptional. Customer service is always on top of things and extremely helpful. The team is always working to stay current with the needs of the times we are living in - for example, developing a way to socially distance seats as tickets sell. Overall, I have consistently been impressed with this product, team, and innovation. Not once have I ever thought twice about using Ludus.”

Ashley B.
Portage, MI
Portage Central Theatre

“My experience with Ludus has been top notch. My staff and I have found that it offers much more flexibility and ease of use in comparison to our previous program. Additionally, customer service is fast and friendly.”

Josh H.
Teacher/Director
Capterra Review

“Ludus is an intuitive product that is easy to learn and implement. They are forward thinking and always finding new ways to improve, even in a global pandemic. On top of it all, their customer service is second to none. I would strongly recommend Ludus to any school or arts organization.”

Storm Z.
Department Chair/Choir Director
Capterra Review

“In terms of actual features that were game changers for our performing arts department: ability to create your own venue map, online reservations and payment, variable priced seating, ability to pass on credit card fees to patrons or to absorb them, dynamic social distancing options, ability to track sales and proceeds easily, fast/accurate payment, and a culture of continuous improvement."

Kate V.
Registrar/Office Manager
Mountain Top Music Center

“We had extensive demos from both Ludus and Vendini (now AudienceView), and were impressed with the flexibility and responsiveness of the Ludus system and their willingness to listen to and respond to our questions.”

Ken S.
Odessa, TX
Permian High School

“I know I've said this in the past, but I just have to say it again....Ludus is incredible. Thank you for creating such a user-friendly and professional-looking/operating system. I love it. It's a lot of fun to use!”

Ken A.
Hermantown, MN
Hermantown High School

“It feels as though Ludus has been part of rehearsals and has made sure opening night goes smoothly. They operate the way every company should, by standing behind their product and supporting their customers.”

Trent K.
Theatre Director
Capterra Review

“I have been blown away by the quality of the work. The customer service is out of this world. Most questions are answered within just a few minutes and all of my issues have been handled professionally and expediently.”

Kylie S.
Director
Capterra Review

“We are a small rural school district. We can't afford super expensive ticketing systems. Ludus's user experience is unmatched and provides top-notch services for the least amount of monetary investment possible.”

Explore and discover

Take a look at our core features and learn how Ludus can fit your needs:
Ticketing

The best way to sell tickets online and in person. Meet your patrons where they are with fast and flexible ticketing.

Learn More
Marketing

Stay in touch with your patrons through beautiful emails and targeted audiences.

Learn More
Collections

Go beyond ticketing. Start collecting payments and registrations for anything.

Learn More
Fundraising

Collect one-off and recurring donations, launch Fundraising pages, automate thank you's, & more.

Learn More
Passes

Turn your patrons into lifelong members with deeply customized memberships and passes.

Learn More
Classes

Collect student registrations seamlessly with our tailor-made class management system.

Learn More
Streaming

Broadcast live streams, pre-recorded videos, and other linkable events all within one platform.

Learn More
Reporting

Use meaningful, real-time reports to understand sales and grow your organization.

Learn More
Trusted by leading partner organizations ➔

Simplify ticketing and delight patrons

Get started with Ludus today!