Turn your patrons into lifelong members

with Ludus Passes

Go above and beyond ticketing

Offer a patron experience with deeply customized memberships, season passes, and flex passes 🎟️

Some of the many reasons why people love Passes in Ludus

Ease-of-Use

Automation Triggers

Save time and automate pass sales to turn on and off at specific times. Set pricing triggers to automatically turn exact passes on/off based on date or other important factors.
Ease-of-Use

Cash & Check Sales

For pass holders who prefer to pay by cash or check, you have the option to insert those sales via your Ludus admin panel. Those pass holders will receive a confirmation email once you do.
Fan Favorite

Collect Custom Information

Using our drag-and-drop Forms feature, gather all the information you need from your patrons. Establish form requirements before placing an order and view all form submissions in one report.
Customization

Custom Confirmation Emails

Deliver a personalized and branded touch to your pass holders. With our feature, you can fully customize the confirmation email sent to pass holders after their purchase. Tailor this experience on a per-pass basis, ensuring that each pass-level receives the relevant and distinctive information they deserve, enhancing their sense of exclusivity and connection.
Revenue Driver

Direct Share Links

Either send registrants to a single page with all of your Passes or use direct share links to link to specific Passes.
Ease-of-Use

Easy Pass Creation

Configuring passes for the entire season in one go is a breeze. Just input pass details like name, price, description, and even color. Select the events where they apply, and voilà! You're all set to embark on a seamless ticketing journey.
Fan Favorite

Flat or Discount Pricing

When it comes to pricing your passes, you can either do a one-time or recurring flat price, or discount pricing which charges patrons for all the tickets they select up front but at a discounted rate.
Customization

Flex Passes

Each pass holder receives a code they can use throughout the season for X number of tickets. You set the price and specific ticket types the pass is eligible for, and your patrons do the rest.
Customization

Limits

Tailor Your Pass Experience to Perfection! With our Flex and Season Pass customization options, you're the master of your pass domain. Define limits such as 'Total Tickets per Pass,' 'Total Events per Pass,' 'Total Tickets per Event,' and more, thus empowering you to finely tune how your cherished pass holders make the most of their passes within the context of your organization.
Revenue Driver

Marketing Integration

You can create custom Audiences via the Ludus Marketing suite using your pass-holder sales data. Target just those who have purchased passes based on how many or how much spent.
Customization

Memberships

Create a unique experience for your patrons that'll unlock perks so they keep coming back season after season. Set up one-time or recurring membership payments (monthly or annually).
Fan Favorite

One Place for Everything

Every Ludus account has its own public-facing website where all your Passes (and Tickets, Classes, Collections, and Fundraisers) are listed.
Fan Favorite

Pass Holder Only Events

Unlock the Power of Exclusivity! With the ability to designate specific events or event times as private, you can create a VIP experience exclusively for Flex and Season Pass holders. This feature empowers you to host members-only events, adding an element of prestige and excitement for your organization and your valued patrons.
Fan Favorite

Pass Holder Profiles

Each pass holder will have their patron profile showing all their contact info, purchase history, relationships, private notes for internal use, activity, and more.
Revenue Driver

Pass Renewals

While lightning may not strike twice, you can certainly replicate a fantastic season time and time again! Unlock the power of our state-of-the-art pass renewal technology to transition your season seamlessly to the next chapter. With just a few clicks, last season's patrons can renew their passes, ensuring they won't miss a moment of the exciting experiences your organization has in store.
Fan Favorite

Perks

For flex passes, enable special perks such as "Early access to events in the season" and unlocking special pricing or discounts. Perks give a special experience to your pass holders and encourage people to buy early.
Customization

Precise Sale Dates

Our pass system allows you to set precise start and end dates for pass sales. Once the sale window closes, online purchases are no longer available. But don't worry; you retain the flexibility to generate passes at your convenience through the Ludus admin panel, ensuring you're always in control of your ticketing strategy.
Fan Favorite

Reporting Tools

Experience the power of real-time tracking for all pass sales and activities. Our Orders report offers a clear view of ticket orders originating from pass holders, making it a breeze to stay informed. Plus, you can effortlessly access comprehensive information about each patron's flex pass, including the remaining ticket count. Stay in control and keep your finger on the pulse of pass-related activity.
Ease-of-Use

Same-Seat Seasons Passes

Give your patrons the predictability they want by letting them opt-in to sit in the same seat for every show in a season. With a few simple clicks, you can extend the functionality of season passes to fit the needs of your audience's most loyal members.
Customization

Season Passes

These are akin to a typical season ticket or pass. Let your pass holders preselect their tickets for the entire season upfront so they can have all their tickets ready for every show.
Fan Favorite

Security Compliance

Ludus is fully PCI compliant, undergoing annual security reviews and running quarterly ASV scans while utilizing a Level 1 payment processor to ensure pass payments are secure.
Ease-of-Use

Same-Seat Seasons Passes

Give your patrons the predictability they want by letting them opt-in to sit in the same seat for every show in a season. With a few simple clicks, you can extend the functionality of season passes to fit the needs of your audience's most loyal members.
Ease-of-Use

Automation Triggers

Save time and automate pass sales to turn on and off at specific times. Set pricing triggers to automatically turn exact passes on/off based on date or other important factors.
Ease-of-Use

Cash & Check Sales

For pass holders who prefer to pay by cash or check, you have the option to insert those sales via your Ludus admin panel. Those pass holders will receive a confirmation email once you do.
Ease-of-Use

Easy Pass Creation

Configuring passes for the entire season in one go is a breeze. Just input pass details like name, price, description, and even color. Select the events where they apply, and voilà! You're all set to embark on a seamless ticketing journey.
Fan Favorite

One Place for Everything

Every Ludus account has its own public-facing website where all your Passes (and Tickets, Classes, Collections, and Fundraisers) are listed.
Fan Favorite

Pass Holder Profiles

Each pass holder will have their patron profile showing all their contact info, purchase history, relationships, private notes for internal use, activity, and more.
Fan Favorite

Reporting Tools

Experience the power of real-time tracking for all pass sales and activities. Our Orders report offers a clear view of ticket orders originating from pass holders, making it a breeze to stay informed. Plus, you can effortlessly access comprehensive information about each patron's flex pass, including the remaining ticket count. Stay in control and keep your finger on the pulse of pass-related activity.
Fan Favorite

Collect Custom Information

Using our drag-and-drop Forms feature, gather all the information you need from your patrons. Establish form requirements before placing an order and view all form submissions in one report.
Fan Favorite

Security Compliance

Ludus is fully PCI compliant, undergoing annual security reviews and running quarterly ASV scans while utilizing a Level 1 payment processor to ensure pass payments are secure.
Fan Favorite

Pass Holder Only Events

Unlock the Power of Exclusivity! With the ability to designate specific events or event times as private, you can create a VIP experience exclusively for Flex and Season Pass holders. This feature empowers you to host members-only events, adding an element of prestige and excitement for your organization and your valued patrons.
Fan Favorite

Flat or Discount Pricing

When it comes to pricing your passes, you can either do a one-time or recurring flat price, or discount pricing which charges patrons for all the tickets they select up front but at a discounted rate.
Fan Favorite

Perks

For flex passes, enable special perks such as "Early access to events in the season" and unlocking special pricing or discounts. Perks give a special experience to your pass holders and encourage people to buy early.
Revenue Driver

Marketing Integration

You can create custom Audiences via the Ludus Marketing suite using your pass-holder sales data. Target just those who have purchased passes based on how many or how much spent.
Revenue Driver

Direct Share Links

Either send registrants to a single page with all of your Passes or use direct share links to link to specific Passes.
Revenue Driver

Pass Renewals

While lightning may not strike twice, you can certainly replicate a fantastic season time and time again! Unlock the power of our state-of-the-art pass renewal technology to transition your season seamlessly to the next chapter. With just a few clicks, last season's patrons can renew their passes, ensuring they won't miss a moment of the exciting experiences your organization has in store.
Customization

Precise Sale Dates

Our pass system allows you to set precise start and end dates for pass sales. Once the sale window closes, online purchases are no longer available. But don't worry; you retain the flexibility to generate passes at your convenience through the Ludus admin panel, ensuring you're always in control of your ticketing strategy.
Customization

Memberships

Create a unique experience for your patrons that'll unlock perks so they keep coming back season after season. Set up one-time or recurring membership payments (monthly or annually).
Customization

Limits

Tailor Your Pass Experience to Perfection! With our Flex and Season Pass customization options, you're the master of your pass domain. Define limits such as 'Total Tickets per Pass,' 'Total Events per Pass,' 'Total Tickets per Event,' and more, thus empowering you to finely tune how your cherished pass holders make the most of their passes within the context of your organization.
Customization

Custom Confirmation Emails

Deliver a personalized and branded touch to your pass holders. With our feature, you can fully customize the confirmation email sent to pass holders after their purchase. Tailor this experience on a per-pass basis, ensuring that each pass-level receives the relevant and distinctive information they deserve, enhancing their sense of exclusivity and connection.
Customization

Season Passes

These are akin to a typical season ticket or pass. Let your pass holders preselect their tickets for the entire season upfront so they can have all their tickets ready for every show.
Customization

Flex Passes

Each pass holder receives a code they can use throughout the season for X number of tickets. You set the price and specific ticket types the pass is eligible for, and your patrons do the rest.
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Interested in learning more?
Search our FAQ

Let’s get your questions answered 🫡

Can my pass holders add tickets beyond what their flex pass allows?

Yes — if patrons would like to pay more for additional tickets in their cart that are not covered under their pass, they can do so. This is perfect for bringing friends and guests.

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Can I export pass holder data if needed?

Yes! You own all of your pass holder data and can be exported at any time.

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Can I create "admin only" passes without having online sales?

Yes! You can choose to have your passes turned off from public sale.

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Do I have to have a website to use Ludus?

Nope! Each program gets its own unique URL to share as needed. An example is something like: yourorg.Ludus.com. You can also choose to embed a Passes widget into your own website using our Embed Widget.

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Is there a setup fee?

Nope! There are no setup fees, contracts, or commitments.

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Is there an additional cost to enable Passes?

Nope! All Passes tools in your Ludus account are included.

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Is pass holder history ever deleted?

No! All pass holder history will be saved in your account whether 1 or 10 years old.

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What are the processing fees on Passes?

Processing fees on Passes are 5% + $0.75/pass. We do not charge per ticket in flat price passes — the fees are calculated just on the total amount of the pass, allowing your patrons to save money on fees.

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Can I refund Passes?

Yes!

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Don't just take our word for it

There's a reason 2,000+ organizations throughout the U.S. — including K-12, colleges, community/regional theaters, and performing arts centers — trust Ludus.
Ken S.
Odessa, TX
Permian High School

“I know I've said this in the past, but I just have to say it again....Ludus is incredible. Thank you for creating such a user-friendly and professional-looking/operating system. I love it. It's a lot of fun to use!”

Ashley B.
Portage, MI
Portage Central Theatre

“My experience with Ludus has been top notch. My staff and I have found that it offers much more flexibility and ease of use in comparison to our previous program. Additionally, customer service is fast and friendly.”

Kylie S.
Director
Capterra Review

“We are a small rural school district. We can't afford super expensive ticketing systems. Ludus's user experience is unmatched and provides top-notch services for the least amount of monetary investment possible.”

Kate V.
Registrar/Office Manager
Mountain Top Music Center

“We had extensive demos from both Ludus and Vendini (now AudienceView), and were impressed with the flexibility and responsiveness of the Ludus system and their willingness to listen to and respond to our questions.”

Storm Z.
Department Chair/Choir Director
Capterra Review

“In terms of actual features that were game changers for our performing arts department: ability to create your own venue map, online reservations and payment, variable priced seating, ability to pass on credit card fees to patrons or to absorb them, dynamic social distancing options, ability to track sales and proceeds easily, fast/accurate payment, and a culture of continuous improvement."

Ken A.
Hermantown, MN
Hermantown High School

“It feels as though Ludus has been part of rehearsals and has made sure opening night goes smoothly. They operate the way every company should, by standing behind their product and supporting their customers.”

Amy J.
Teacher/Director
Capterra Review

“Exceptional. Customer service is always on top of things and extremely helpful. The team is always working to stay current with the needs of the times we are living in - for example, developing a way to socially distance seats as tickets sell. Overall, I have consistently been impressed with this product, team, and innovation. Not once have I ever thought twice about using Ludus.”

Josh H.
Teacher/Director
Capterra Review

“Ludus is an intuitive product that is easy to learn and implement. They are forward thinking and always finding new ways to improve, even in a global pandemic. On top of it all, their customer service is second to none. I would strongly recommend Ludus to any school or arts organization.”

Megan S.
Director
Capterra Review

“AMAZING! The people who helped with all my questions were fabulous, it was SUPER easy to use and set up and sell tickets online. If it wasn't for Ludus, we wouldn't have had a drama season in the spring of '21 because we weren't allowed to sell tickets in person at our school. I would use them again in a heartbeat!”

Trent K.
Theatre Director
Capterra Review

“I have been blown away by the quality of the work. The customer service is out of this world. Most questions are answered within just a few minutes and all of my issues have been handled professionally and expediently.”

Chris C.
Auditorium Manager
Capterra Review

“One of the main reasons we went with Ludus was customer support. I checked into the company and their reputation before we went with their package and I could not be happier. The Ludus support team is quick to answer questions and solve problems.”

Kristin M.
Kalamazoo, MI
MCC Overbrook Theater

“I am so blown away at the customer service. That kind of support in addition to a free program is hard to come by! This has made a world of difference in making my life easier as the box office manager. So glad to have found you!”

Explore and discover

Take a look at our core features and learn how Ludus can fit your needs:
Ticketing

The best way to sell tickets online and in person. Meet your patrons where they are with fast and flexible ticketing.

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Marketing

Stay in touch with your patrons through beautiful emails and targeted audiences.

Learn More
Collections

Go beyond ticketing. Start collecting payments and registrations for anything.

Learn More
Fundraising

Collect one-off and recurring donations, launch Fundraising pages, automate thank you's, & more.

Learn More
Passes

Turn your patrons into lifelong members with deeply customized memberships and passes.

Learn More
Classes

Collect student registrations seamlessly with our tailor-made class management system.

Learn More
Streaming

Broadcast live streams, pre-recorded videos, and other linkable events all within one platform.

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Reporting

Use meaningful, real-time reports to understand sales and grow your organization.

Learn More
Trusted by leading partner organizations ➔

Simplify ticketing and delight patrons

Get started with Ludus today!