Company team group photo taken inside modern Ada office space with breakroom seating and large windows.

Bringing people together through shared experiences

Where it all began

Ludus began as a side project. Born in a theatre, not a boardroom.

 Ludus co-founders Kevin Schneider and Zachary Collins, who started the company to support performing arts organizations.
Shrek on stage
Ludus co-founders Kevin Schneider and Zachary Collins, who started the company to support performing arts organizations.

Created by people who know what it takes to run a live event

We’ve been there—managing teams, juggling tools, and jumping between five logins just to stay on track. That’s why we built Ludus: everything you need, working in sync, with real support when it matters most.

Ludus co-founders Kevin Schneider and Zachary Collins, who started the company to support performing arts organizations.
Conference team at the booth.
Company co-founders Kevin Schneider and Zachary Collins pose for a photo in the Ludus Holland officeConference team at the booth.
Ludus employee Morgan Rich works on her laptop
Ludus employee Emily Derr poses for a photo with a big smile
Ludus set up at a conference with employees excited to serve their customers

We believe live performance deserves better tools

Act I
Built for the arts

Ludus started with a problem that many arts organizations face: outdated, disconnected systems that make simple tasks harder than they should be. So we built a better way. A single platform to handle ticketing, fundraising, marketing, volunteer management, concessions, and more—all in one place.

Act II
Grown by community

Today, Ludus supports over 5,000 organizations across the U.S., from K–12 schools and community theatres to colleges and professional performing arts centers.

Andy Steenstra smiling behind his laptop during a team meeting at the Ada office conference room.
Act III
The heart of it all

We’ve grown quickly, but our roots have stayed the same: real people building real tools for people who care about the arts.

Why the name Ludus?

Ludus means “play” or “game” in Latin—but in ancient Rome, it also described theater, gladiator schools, and public games that brought people together. The name just felt right.

And the Cricket?

You can’t have a Ticket Worm.
You definitely can’t have a Ticket Cur.
So… the Ticket Cricket was born.

And the Cricket?

It rhymes. It sticks. And in many cultures, the cricket symbolizes creativity, strength, and good fortune. Plus, someone once said, “Even a small cricket can do big things.”

Our journey

2016

Ludus officially became a company after starting as a side project built to solve a local need.

Ludus' beautiful office lounge in Holland, Michigan
2019

We opened our first office in Holland, Michigan.

Website screenshot of Anywhere seat, Ludus' streaming service to help our customers during the pandemic
2020

COVID-19 hit. We added built-in streaming to help organizations continue selling tickets and sharing performances.

The original four Ludus employees posing for a photo in the Holland office
2021

We expanded to a 4-person team and began offering new tools and support options.

2022

Ludus grew to 10+ team members and reached 2,000 organizations.

2023

We earned our first spot on the Inc. 5000 list of fastest-growing companies.

2024

We earned our second consecutive Inc. 5000 award and expanded our offerings across marketing, donations, classes, and volunteer management.

2025

With 4,500+ organizations on Ludus, we secured $12M in investment to scale, opened a second office in Grand Rapids, launched new tools, grew to 50+, and earned our third consecutive Inc. 5000 award as one of the fastest-growing private companies in the U.S.

Meet the Ludus team

Real people. Real commitment to the arts.

Let’s Create Together

Help us build something meaningful for the arts.

Join our team
Ludus employee smiling while listening to co-worker
Stas Burikhin smiling and conversing with coworkers in the Ada office lounge space.O'Malley Ferguson and Hannah Schmidt discussing work together at a computer desk during the 10-year celebration at the Ada office.
Ludus employees Emily Derr and Morgan Sanders work from their laptops in a comfortable office environment