Stay in touch with your patrons

with Ludus Marketing

Marketing that works.

Use integrated data and tools to bring patrons back time and time again 🤝

Some of the many reasons why people love Marketing in Ludus

Ease-of-Use

Copy Prior Campaigns

Leverage previous marketing emails as a foundation for your next great campaign! No need to design your emails from scratch each time; re-use your past emails as templates whenever you need.
Customization

Design Beautiful Emails

Every patron interaction should reflect your brand, from the first event announcement to the final applause. Make a great impression with marketing emails that match your organization’s brand and voice.
Ease-of-Use

Drag-and-Drop Emails

Design each email to match your brand and messaging using our intuitive drag-and-drop email designer. Incorporate elements like graphics, responsive triggers, and more.
Flexiblity

Email Scheduling

Build it now - send it later! Once your marketing campaign is ready, you can send it immediately or schedule it for a future date and time.
Customization

Email Settings

Take full control of your email settings - configure sender information and click tracking on a per-email basis.
Flexiblity

Mailing List Sign-Ups

If you use our Mailing Lists feature, patrons can opt-in to the specific lists that pique their interest when buying tickets or through a direct mailing list sign-up form.
Flexiblity

Mailing Lists

All patrons are added to your marketing database by default. Granularly target your patrons with Mailing Lists - allowing them to subscribe to specific lists that interest them.
Fan Favorite

Marketing Automation

Deliver tailored messages to your customers at every stage of their journey. With Marketing Automations, transform a variety of customer interactions and showtime-based triggers into precisely timed messages based on your organization's needs.
Customization

Merge Tags

An email displaying a patron's name increases the likelihood of them interacting with your marketing. With the click of a button, you can automatically employ Merge Tags to insert patron names at a large scale.
Flexiblity

Mobile-Optimized

Marketing without boundaries - all messaging you create through Ludus Marketing will always be responsive and optimized for desktop and mobile screens.
Revenue Driver

Open & Click Tracking

Enabled by choice - Ludus can track when your marketing email is opened or a link is clicked. Review your open and click rates through an intuitive live activity feed.
Fan Favorite

Patron Data

Know your patrons! Ludus builds a profile on each patron based on their activity and sales data. Your marketing options are limitless, with rich data around ticket sales, Class registration, donations, etc.
Ease-of-Use

Patron Data Imports

Switching to Ludus should be easy! If you already have an existing database of patrons, you can quickly import a spreadsheet (CSV) of your patrons, and we'll create a profile for each one in seconds.
Fan Favorite

Patron Tags

Utilize Patron Tags to segment your patrons into fully customizable groups like "VIPs”, "Donors”, and "Volunteers.” Use those tags when creating custom Audiences.
Flexiblity

Public Marketing Campaigns

Your campaigns aren't confined to emails alone! Utilize public marketing campaign links to share your personally crafted messages across various channels, including social media pages and in-person QR codes.
Fan Favorite

Rule-Based Filters

Filter your patrons into specific audiences based on hundreds of rule combinations, including… "Total tickets purchased," "Total $ donated,” "Events Attended,” "Patron Tags,” and more.
Revenue Driver

Sales Data

All data in Ludus is real-time and connects with your Marketing tools, allowing you to target emails with accurate data, eliminating the need for mismatched or limited data exports to third-party marketing platforms.
Flexiblity

Self Unsubscribes

Marketing emails include an "Unsubscribe" link, allowing patrons to unsubscribe from emails. To manage their subscription, they can also go to "My Account" on your Ludus page.
Ease-of-Use

Smart Links

Design emails easier without hunting down links to your events, Collections, donate pages, etc. Utilize smart links to connect your buttons and text to their intended destinations effortlessly.
Ease-of-Use

Templates

No need to start from scratch! To help you get started quickly and easily, we have built a whole library of templates for you, including announcements, newsletters, and more.
Revenue Driver

Unlimited Everything

Every Ludus account gets one free email blast and an Audience on us to try things out. Upgrading to the Marketing suite will give you unlimited access to Campaigns and Audiences.
Ease-of-Use

Patron Data Imports

Switching to Ludus should be easy! If you already have an existing database of patrons, you can quickly import a spreadsheet (CSV) of your patrons, and we'll create a profile for each one in seconds.
Ease-of-Use

Copy Prior Campaigns

Leverage previous marketing emails as a foundation for your next great campaign! No need to design your emails from scratch each time; re-use your past emails as templates whenever you need.
Ease-of-Use

Smart Links

Design emails easier without hunting down links to your events, Collections, donate pages, etc. Utilize smart links to connect your buttons and text to their intended destinations effortlessly.
Ease-of-Use

Templates

No need to start from scratch! To help you get started quickly and easily, we have built a whole library of templates for you, including announcements, newsletters, and more.
Ease-of-Use

Drag-and-Drop Emails

Design each email to match your brand and messaging using our intuitive drag-and-drop email designer. Incorporate elements like graphics, responsive triggers, and more.
Fan Favorite

Marketing Automation

Deliver tailored messages to your customers at every stage of their journey. With Marketing Automations, transform a variety of customer interactions and showtime-based triggers into precisely timed messages based on your organization's needs.
Fan Favorite

Patron Tags

Utilize Patron Tags to segment your patrons into fully customizable groups like "VIPs”, "Donors”, and "Volunteers.” Use those tags when creating custom Audiences.
Fan Favorite

Rule-Based Filters

Filter your patrons into specific audiences based on hundreds of rule combinations, including… "Total tickets purchased," "Total $ donated,” "Events Attended,” "Patron Tags,” and more.
Fan Favorite

Patron Data

Know your patrons! Ludus builds a profile on each patron based on their activity and sales data. Your marketing options are limitless, with rich data around ticket sales, Class registration, donations, etc.
Revenue Driver

Unlimited Everything

Every Ludus account gets one free email blast and an Audience on us to try things out. Upgrading to the Marketing suite will give you unlimited access to Campaigns and Audiences.
Revenue Driver

Open & Click Tracking

Enabled by choice - Ludus can track when your marketing email is opened or a link is clicked. Review your open and click rates through an intuitive live activity feed.
Revenue Driver

Sales Data

All data in Ludus is real-time and connects with your Marketing tools, allowing you to target emails with accurate data, eliminating the need for mismatched or limited data exports to third-party marketing platforms.
Customization

Email Settings

Take full control of your email settings - configure sender information and click tracking on a per-email basis.
Customization

Merge Tags

An email displaying a patron's name increases the likelihood of them interacting with your marketing. With the click of a button, you can automatically employ Merge Tags to insert patron names at a large scale.
Customization

Design Beautiful Emails

Every patron interaction should reflect your brand, from the first event announcement to the final applause. Make a great impression with marketing emails that match your organization’s brand and voice.
Flexiblity

Public Marketing Campaigns

Your campaigns aren't confined to emails alone! Utilize public marketing campaign links to share your personally crafted messages across various channels, including social media pages and in-person QR codes.
Flexiblity

Self Unsubscribes

Marketing emails include an "Unsubscribe" link, allowing patrons to unsubscribe from emails. To manage their subscription, they can also go to "My Account" on your Ludus page.
Flexiblity

Mailing List Sign-Ups

If you use our Mailing Lists feature, patrons can opt-in to the specific lists that pique their interest when buying tickets or through a direct mailing list sign-up form.
Flexiblity

Mobile-Optimized

Marketing without boundaries - all messaging you create through Ludus Marketing will always be responsive and optimized for desktop and mobile screens.
Flexiblity

Email Scheduling

Build it now - send it later! Once your marketing campaign is ready, you can send it immediately or schedule it for a future date and time.
Flexiblity

Mailing Lists

All patrons are added to your marketing database by default. Granularly target your patrons with Mailing Lists - allowing them to subscribe to specific lists that interest them.

Interested in learning more?
Search our FAQ

Let’s get your questions answered 🫡

Is there a setup fee?

Nope! There are no setup fees, contracts, or commitments.

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How much does Marketing cost?

Marketing is a premium add-on to your Ludus account. We add $0.05 to your Ludus convenience fee, which you can choose to pass on to patrons or absorb. The base Ludus fee with Marketing added on is 5% + $0.80/ticket passed on when paid via card. For example, on a $10 ticket, the fee is $1.30 — your patron pays $11.30, we take the $1.30 to cover card processing, and you receive the full $10. There are no fees on cash, comp, or $0 tickets and no setup costs, annual fees, or hidden charges. (You can also choose to absorb the fee instead.)

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Do I have to have a website to use Ludus?

Nope! Each program gets its unique URL to share as needed. An example is something like yourorg.Ludus.com. You can also choose to embed Ludus into your own website using our Embed Widget.

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Can I try Marketing out before I upgrade?

Yes! Your Ludus account comes with one free Marketing blast and one free custom Audience, so you can try things out before you upgrade.

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Can I export patron data if needed?

Yes! You own all of your patron data, and it can be exported at any time.

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Can I select the timezone for sending my scheduled emails?

Yes!

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Can I see who specifically opened my emails?

Yes! Each email has a summary page showing who opened your emails or clicked on links.

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Don't just take our word for it

There's a reason 2,000+ organizations throughout the U.S. — including K-12, colleges, community/regional theaters, and performing arts centers — trust Ludus.
Amy J.
Teacher/Director
Capterra Review

“Exceptional. Customer service is always on top of things and extremely helpful. The team is always working to stay current with the needs of the times we are living in - for example, developing a way to socially distance seats as tickets sell. Overall, I have consistently been impressed with this product, team, and innovation. Not once have I ever thought twice about using Ludus.”

Ken S.
Odessa, TX
Permian High School

“I know I've said this in the past, but I just have to say it again....Ludus is incredible. Thank you for creating such a user-friendly and professional-looking/operating system. I love it. It's a lot of fun to use!”

Trent K.
Theatre Director
Capterra Review

“I have been blown away by the quality of the work. The customer service is out of this world. Most questions are answered within just a few minutes and all of my issues have been handled professionally and expediently.”

Ken A.
Hermantown, MN
Hermantown High School

“It feels as though Ludus has been part of rehearsals and has made sure opening night goes smoothly. They operate the way every company should, by standing behind their product and supporting their customers.”

Kate V.
Registrar/Office Manager
Mountain Top Music Center

“We had extensive demos from both Ludus and Vendini (now AudienceView), and were impressed with the flexibility and responsiveness of the Ludus system and their willingness to listen to and respond to our questions.”

Ashley B.
Portage, MI
Portage Central Theatre

“My experience with Ludus has been top notch. My staff and I have found that it offers much more flexibility and ease of use in comparison to our previous program. Additionally, customer service is fast and friendly.”

Megan S.
Director
Capterra Review

“AMAZING! The people who helped with all my questions were fabulous, it was SUPER easy to use and set up and sell tickets online. If it wasn't for Ludus, we wouldn't have had a drama season in the spring of '21 because we weren't allowed to sell tickets in person at our school. I would use them again in a heartbeat!”

Storm Z.
Department Chair/Choir Director
Capterra Review

“In terms of actual features that were game changers for our performing arts department: ability to create your own venue map, online reservations and payment, variable priced seating, ability to pass on credit card fees to patrons or to absorb them, dynamic social distancing options, ability to track sales and proceeds easily, fast/accurate payment, and a culture of continuous improvement."

Kristin M.
Kalamazoo, MI
MCC Overbrook Theater

“I am so blown away at the customer service. That kind of support in addition to a free program is hard to come by! This has made a world of difference in making my life easier as the box office manager. So glad to have found you!”

Chris C.
Auditorium Manager
Capterra Review

“One of the main reasons we went with Ludus was customer support. I checked into the company and their reputation before we went with their package and I could not be happier. The Ludus support team is quick to answer questions and solve problems.”

Josh H.
Teacher/Director
Capterra Review

“Ludus is an intuitive product that is easy to learn and implement. They are forward thinking and always finding new ways to improve, even in a global pandemic. On top of it all, their customer service is second to none. I would strongly recommend Ludus to any school or arts organization.”

Kylie S.
Director
Capterra Review

“We are a small rural school district. We can't afford super expensive ticketing systems. Ludus's user experience is unmatched and provides top-notch services for the least amount of monetary investment possible.”

Explore and discover

Take a look at our core features and learn how Ludus can fit your needs:
Ticketing

The best way to sell tickets online and in person. Meet your patrons where they are with fast and flexible ticketing.

Learn More
Marketing

Stay in touch with your patrons through beautiful emails and targeted audiences.

Learn More
Collections

Go beyond ticketing. Start collecting payments and registrations for anything.

Learn More
Fundraising

Collect one-off and recurring donations, launch Fundraising pages, automate thank you's, & more.

Learn More
Passes

Turn your patrons into lifelong members with deeply customized memberships and passes.

Learn More
Classes

Collect student registrations seamlessly with our tailor-made class management system.

Learn More
Streaming

Broadcast live streams, pre-recorded videos, and other linkable events all within one platform.

Learn More
Reporting

Use meaningful, real-time reports to understand sales and grow your organization.

Learn More
Trusted by leading partner organizations ➔

Simplify ticketing and delight patrons

Get started with Ludus today!