Back to School Success: fall readiness checklist

Mary shows K–12 programs how to start the year strong by building an event live—choosing seating types, setting ticket tiers, configuring retrieval options, and adding event notices. Mary then covers box office prep with patron lists, printable check-in backups, device-charging checklists, and using the Ludus mobile app for scanning and concessions on show night. In the marketing section, Mary demos creating a ticket-sales campaign with templates and analytics (opens, clicks, and conversions), plus automations for parking reminders and post-show donation asks. Mary also highlights Collections for trip fees, uniform rentals, and program ads, including routing funds to different bank accounts for booster groups. The session closes with Q&A on private registration without Google Forms, limiting access with codes, and updates from the Pulse feature-request board.