Ludus Insights

Data tools that turn questions into answers

From ticket prices and production trends to questions about your own patrons. Ludus Insights turns real data into answers you can actually use. No surveys, spreadsheets, or guesswork required.

Try asking
Which repeat buyers haven’t purchased tickets this year?
Who donated last year but has not yet donated this year?
Which zip codes are my patrons coming from?
Try asking: Which repeat buyers haven’t purchased tickets this year?
Try asking: Who donated last year but has not yet donated this year?
Try asking: Which zip codes are my patrons coming from?
Ask My Data

Ask in plain English.
Get answers you can act on

Ask My Data understands real questions about your shows, patrons, and fundraising. Ask a follow-up, dig deeper, and explore without starting over.

Conversational analytics

Holds the thread.
Nothing to repeat.

Ask a follow-up and it remembers the context. Dig deeper without starting over.

  • A real conversation. Context carries through every follow-up.
  • Charts, stats, and exports. Ready to share or pin to run again later.
  • Your account, your data. Answers limited to your organization’s data, with privacy enforced on every query.
Ludus Insights answering "What zip codes are my patrons coming from?" with a bar chart of top zip codes, led by 84604 with 318 patrons
Ludus Insights answering "How is the Spring Appeal tracking?": $42,580 raised toward a $60,000 goal, 18 days left, recurring gifts up 24%
Fundraising

Know exactly where
your fundraising stands.

Track campaigns, recurring gifts, and donor momentum without waiting on a finance report.

  • Campaign progress at a glance. Goal, gap, and pace to close.
  • Recurring revenue, surfaced. Identify lapsed gifts and upgrade opportunities.
  • Donor segments, instantly. New, repeat, or major donors on demand.
Marketing & patrons

See what fills seats and
who keeps coming back.

Ask which campaigns drove sales, which patrons are slipping away, and where your patrons are coming from.

  • Campaign performance, ranked. See how emails and promos performed.
  • Patron trends over time. Compare new and returning patrons over time.
  • Know where to focus next. Identify patrons, audiences, and past buyers.
Ludus Insights answering "Which regular patrons haven't bought tickets this year?" with a list of loyal patrons and Win back buttons
Pricing explorer

Know the market.
Own your price.

Built on real Ludus ticketing data across thousands of productions. No surveys. Actual shows, actual prices — filtered the way you need.

Pricing explorer: know what others charge for the same show. Filter by production, region, group type, and venue size. Chart of Into the Woods prices in the Midwest, average $14
Benchmarks: compare two segments side by side, such as reserved seating at $18 versus general admission at $11
Top 100 productions: the most-performed shows in the Ludus network, ranked by capacity sold times number of productions. Top four: Into the Woods, Annie, Wizard of Oz, Shrek Jr.

Frequently asked questions

Can’t find what you’re looking for?

Yes. Your data stays private and is limited to your organization’s Ludus account. It is not used to train AI models. Conversations are stored within Ludus, so you can explore your data without exporting it to another chat-based service.

Each Ludus account can ask up to 10 questions per day for free. We’re monitoring usage, so this limit may change over time. Additional options for organizations with higher usage needs are available with Ask My Data+.

No. Ask My Data is read-only. It can analyze your account information and answer questions, but it cannot change records, issue refunds, send emails, or take other actions.

Nope. Ask My Data helps you explore the information in your account. Ludus’ human support team will still be available through the chat button in the bottom-right corner of your admin panel whenever you need help.

Conversations are stored in the Ludus database and limited to your organization’s account, just like your other customer data. Standard Ludus data retention and deletion policies apply, including applicable GDPR and CCPA requirements.

Ask My Data can answer questions about information already in your Ludus account, but it cannot predict what will happen next or calculate profits without knowing your expenses. It is also read-only, so it cannot issue refunds, update patron records, send emails, or make other changes to your account. Reports cannot currently be scheduled for automatic delivery.

Yes. You can copy a link to any conversation and share it with another admin user who has access to your Ludus account. You can also export conversations as PDFs, download tables as CSV files, and save charts as PNG images.