Marketing tools that make every message matter
From event announcements to donation asks to personalized reminders, Ludus helps you reach the right patrons with the right message—at the right time. No spreadsheets or marketing degree required.
Want a peek behind the curtain?
See how easy it is to build, send, and track emails with Ludus
Design campaigns like a pro, from first announcement to final bow
Reach your audience at every stage with messages that look great, sound like you, and land on time. With drag-and-drop design, smart personalization, and full branding control, Ludus makes polished, on-brand emails easy—no coding required.
Professional emails, no code—templates or custom, great on any device.
Start fast with templates for flyers, newsletters, appeals, and more.
Reuse past campaigns to stay consistent and save time.
Personalize with names, event details, and more to boost engagement.
Keep things on brand—customize fonts, colors, and layouts to match your voice.
Set sender names, reply-to addresses, and enable click tracking per campaign.
Don’t just take our word for it
Send smarter, not harder
Control when and how your campaigns go out—with the right data, triggers, and tools behind the scenes.
Know your audience
All your patron data lives in Ludus—organized, up to date, and ready to use. Build smart audiences with tags, filters, and mailing lists, or personalize your campaigns using live patron insights—no exporting or manual work required.
Upload existing contacts via CSV and automatically generate profiles.
Get a complete view of each patron’s ticketing, donation, and registration history.
Filter and group patrons by tags, history, or behavior.
Organize patrons with tags and opt-in lists to build precise audiences and track engagement.
Let patrons manage their preferences without needing support.
Track what’s working
See exactly how your emails perform with real-time insights on opens, clicks, sales, and more. With accurate, connected data, you can target the right patrons, improve what’s working, and keep everything moving forward.
See which links got clicks, what was ignored, and who engaged—complete with visual heatmaps
Understand performance at a glance with stats on opens, clicks, top-performing content, and more
Tie email campaigns directly to ticket sales. Track which emails, social posts, or flyers drove conversions
Send as many as you need—no limits or tiered pricing
Marketing is an optional add-on to your Ludus account. We add $0.05 to the Ludus convenience fee, which you can pass on to patrons or absorb.
That makes the full fee 5% plus $0.80 per ticket when paid by card. For example, on a $10 ticket, the fee is $1.30. Your patron pays $11.30, we take the $1.30 to cover processing, and you receive the full $10.
There are no fees on cash, comp, or $0 tickets, and no additional setup costs or hidden charges. (You can also choose to absorb the fee instead.)
Yes. Every account includes one free Marketing blast and one free custom Audience, so you can try things out before upgrading.
You can build and send email campaigns, filter audiences by tags or ticket history, schedule messages in advance, and track how your emails perform. Marketing helps you stay connected with your patrons before, during, and after your event.
Yes. You can create custom Audiences using tags, ticket purchases, roles, event history, and more. Whether you're reaching out to volunteers, alumni, or last year’s donors, it's easy to filter exactly who you need.
Yes. Every email includes analytics showing who opened your email, clicked on links, or unsubscribed. You’ll always know what’s working and where to improve.
Yes. You own your patron data, and it can be exported from your account at any time.
No problem. You can use the built-in Audience filters to organize and understand your patrons at no cost. When you're ready to send campaigns, it's just a quick upgrade.
