Know your patrons. Strengthen every relationship
The Ludus Patron CRM makes it easy to view, understand, and manage the people who support your organization. From tracking purchases and donations to building households and creating marketing audiences, Ludus gives you full visibility into your patron community.
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One home for every patron
Every profile, purchase, and interaction is organized and accessible.
View all patrons who’ve purchased, donated, registered, or interacted. Search, filter, sort, and export in real time.
Find patrons by name, contact, tags, purchase history, donations, attendance, and more. Filter by date or action.
Apply tags to group patrons by donor level, program involvement, or any other meaningful category.
Easily merge duplicate records and clean up your database without losing history.
Select and export the necessary data fields for board reports, donor tracking, or cross-system imports.
Link related patrons into a household view to see combined giving and purchases.
“Ludus is an incredible educational tool for my students…a vital part of building our audience”
Segment, manage, and engage with audiences
Turn data into action.
The Patron CRM is your built-in database of every person who interacts with your organization—whether they’ve bought tickets, made a donation, registered for a class, or volunteered. It’s fully integrated into your Ludus account, so there’s no need for a separate system.
Each patron profile includes full history: ticket purchases, donations, class registrations, volunteer signups, email activity, access codes used, notes, and tags. Everything is tied to their profile for easy reference.
Profiles are automatically created when someone buys a ticket, donates, registers, or volunteers through Ludus. You can also import contacts or add profiles manually.
Yes. You can add internal notes and custom tags to any profile—ideal for tracking board members, major donors, VIPs, or volunteers. Tags are searchable and great for email targeting or segmentation.
Absolutely. Search by name, email, phone number, or use filters based on activity, tags, donation history, or class registration.
Yes. Export your full CRM or filtered segments as spreadsheets for reporting or external use.
Yes. You can link patrons together using Households—great for families or couples who purchase together. This allows you to view shared stats, add household notes, and track group activity in one place.
Yes. The Patron CRM connects directly with your built-in Ludus email tools, so you can send targeted messages based on tags, donor status, class signups, or purchase history.
Yes. The Patron CRM is included with every Ludus account at no additional cost.
All patron information is encrypted and securely stored. Only authorized admins with proper permissions can access CRM data.
