Stay in touch with your patrons

We had extensive demos from both Ludus and Vendini (now AudienceView), and were impressed with the flexibility and responsiveness of the Ludus system and their willingness to listen to and respond to our questions.
Kate V. (Registrar/Office Manager)
Mountain Top Music Center

Marketing That Works With All Your Patron Data

Design Beautiful Emails

Every point of contact with your patrons — from the first time they hear about an upcoming event to buying tickets all the way to the final round of applause — needs to feel magical. Designing emails through Ludus allows you to maintain that magical experience to match your organization's brand and voice.


Drag-and-Drop Emails

Using our drag-and-drop email designer, you can design your emails to match your brand and messaging. Drop in elements such as graphics, enable responsive triggers, and more.

Merge Tags

When someone sees their name in an email, they are more likely to interact with that email. Use Merge Tags to automatically drop in patron names on a mass scale.


We have a library of templates to help you get started with Marketing so you don't have to start from scratch. This includes announcements, newsletters with columns, and more.


Marketing emails need to look good on all screen sizes. Emails designed through Ludus Marketing are always responsive and optimized for desktop and mobile screens.

Smart Links

Design emails faster without hunting for links to your events, Collections, donate pages, etc. Using smart links, easily drop in links to text or buttons that link directly to where you need them.

Email Settings

Edit your email settings on a per email basis such as sender email and name. You can also choose to enable or disable click tracking based on your preferences.

Copy Prior Campaigns

No need to design your emails from scratch each every time. When you save or send a Marketing email, you can easily re-use that email as a template for your next email blast.

Security Compliance

Ludus is fully PCI compliant, undergoing annual security reviews and running quarterly ASV scans to keep your patron contact information safe.

Filtering Made Easy With Live Data

When it comes time to target your Marketing efforts, there's no need to export static sales and patron data into a separate platform. With Ludus, all of your data lives within Ludus and communicates with your Marketing tools in real-time.


Rule-Based Filters

Filter your patrons into specific audiences based on hundreds of different rule combinations. Includes "Total tickets purchase", "Total $ donated", "Events Attended", "Patron Tags", and more.

Mailing Lists

By default, all patrons are added to your marketing database. However, if you'd like to narrow down your patrons' interests, you can use Mailing Lists allowing your patrons to subscribe to specific lists that interest them.

Sales Data

All data in Ludus is real-time and connects with your Marketing tools. This means you can target emails based on real data instead of having mismatched or limited data when exporting to a 3rd party marketing platform.

Patron Data

Every time a patron buys a ticket, registers for a Class, makes a dontion, etc., we build a profile on that patron keeping all of their activity and sales data to be used for marketing.

Patron Tags

Utilize custom Patron Tags to segment your patrons further into different groups like "VIPs", "Donors", "Volunteers", etc. Use those tags when creating custom Audiences.

Make Your Marketing Work

Managing your Marketing means a number of different things including analytics, ensuring emails are working, and more. We make managing your Marketing settings on the fly easy and provide you with real-time reports so you can track opens, clicks, and patron activity.


Email Scheduling

Once your email is ready to go, choose to send it immediately or schedule a specific day/time for the email to send out to your targeted patrons.

Open & Click Tracking

Every time an email is opened or a link is clicked in your email, we track that information. Easily since who opened and clicked via a live activity feed. (Click tracking can be disabled.)

Mailing List Sign Ups

If utilizing our custom Mailing Lists feature, patrons can opt-in to the specific Mailing Lists that interest them. This can be done when buying tickets or via a direct mailing list sign up form.

Self Unsubscribes

AMarketing emails include an "Unsubscribe" link allowing patrons to unsubscribe from emails. They can also go to "My Account" on your Ludus page to manage their subscription.

Patron Data Imports

Switching to Ludus and already have an existing database of patrons? Quickly import a spreadsheet (CSV) of your patrons and we'll create a profile for each.

Unlimited Everything

When you upgrade to the Marketing suite, you'll get access to unlimited Campaigns & Audiences. Your first email blast and Audience is on us so you can try things out.

Always a human to speak with

Whether 10 minutes before your event or while setting things up, Ludus is here for you

💬 Chat

With an average response time under 3 minutes, quickly get in touch with a representative to answer your questions.

☎️ Phone

Prefer talking on the phone? When you create your Ludus account, you'll be given a dedicated support number.

📚 Resources

If you're more of a do-it-yourself person, we have self-serve resources including help articles, videos, and step-by-step guides.

Frequently Asked Questions

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