We've built an entire suite of Marketing tools into Ludus, allowing you to craft beautiful emails you can mass send out to your audiences. Utilizing your patron and sales data, you can choose to create specifically targeted marketing blasts, allowing you to narrow down your patrons and increase sales.
Every point of contact with your patrons — from the first time they hear about an upcoming event to buying tickets all the way to the final round of applause — needs to feel magical. Designing emails through Ludus allows you to maintain that magical experience to match your organization's brand and voice.
Using our drag-and-drop email designer, you can design your emails to match your brand and messaging. Drop in elements such as graphics, enable responsive triggers, and more.
When someone sees their name in an email, they are more likely to interact with that email. Use Merge Tags to automatically drop in patron names on a mass scale.
We have a library of templates to help you get started with Marketing so you don't have to start from scratch. This includes announcements, newsletters with columns, and more.
Marketing emails need to look good on all screen sizes. Emails designed through Ludus Marketing are always responsive and optimized for desktop and mobile screens.
Design emails faster without hunting for links to your events, Collections, donate pages, etc. Using smart links, easily drop in links to text or buttons that link directly to where you need them.
Edit your email settings on a per email basis such as sender email and name. You can also choose to enable or disable click tracking based on your preferences.
No need to design your emails from scratch each every time. When you save or send a Marketing email, you can easily re-use that email as a template for your next email blast.
Ludus is fully PCI compliant, undergoing annual security reviews and running quarterly ASV scans to keep your patron contact information safe.
When it comes time to target your Marketing efforts, there's no need to export static sales and patron data into a separate platform. With Ludus, all of your data lives within Ludus and communicates with your Marketing tools in real-time.
Filter your patrons into specific audiences based on hundreds of different rule combinations. Includes "Total tickets purchase", "Total $ donated", "Events Attended", "Patron Tags", and more.
By default, all patrons are added to your marketing database. However, if you'd like to narrow down your patrons' interests, you can use Mailing Lists allowing your patrons to subscribe to specific lists that interest them.
All data in Ludus is real-time and connects with your Marketing tools. This means you can target emails based on real data instead of having mismatched or limited data when exporting to a 3rd party marketing platform.
Every time a patron buys a ticket, registers for a Class, makes a dontion, etc., we build a profile on that patron keeping all of their activity and sales data to be used for marketing.
Utilize custom Patron Tags to segment your patrons further into different groups like "VIPs", "Donors", "Volunteers", etc. Use those tags when creating custom Audiences.
Managing your Marketing means a number of different things including analytics, ensuring emails are working, and more. We make managing your Marketing settings on the fly easy and provide you with real-time reports so you can track opens, clicks, and patron activity.
Once your email is ready to go, choose to send it immediately or schedule a specific day/time for the email to send out to your targeted patrons.
Every time an email is opened or a link is clicked in your email, we track that information. Easily since who opened and clicked via a live activity feed. (Click tracking can be disabled.)
If utilizing our custom Mailing Lists feature, patrons can opt-in to the specific Mailing Lists that interest them. This can be done when buying tickets or via a direct mailing list sign up form.
AMarketing emails include an "Unsubscribe" link allowing patrons to unsubscribe from emails. They can also go to "My Account" on your Ludus page to manage their subscription.
Switching to Ludus and already have an existing database of patrons? Quickly import a spreadsheet (CSV) of your patrons and we'll create a profile for each.
When you upgrade to the Marketing suite, you'll get access to unlimited Campaigns & Audiences. Your first email blast and Audience is on us so you can try things out.
With an average response time under 3 minutes, quickly get in touch with a representative to answer your questions.
Prefer talking on the phone? When you create your Ludus account, you'll be given a dedicated support number.
If you're more of a do-it-yourself person, we have self-serve resources including help articles, videos, and step-by-step guides.
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